Can Mohegan Digital Set the Standard for Tribal Games?

Land-based casino owner Mohegan plans to build a successful network by expanding its operations online. The Internet segment is highly competitive, and operators seem to be already giving their best. A lot of games of different formats, jackpots, constant bonuses, 24/7 support, etc. 

However, the company believes there is always something to strive for. Let’s investigate whether the company will bring something new to online pokies, what Rich Roberts is doing to achieve this, and whether it is worth paying attention to. 

Company Plans and Vision

Mohegan has a property network across the United States, with its most significant location in Connecticut. You might think that such popularity will bring thousands of online customers naturally. But it is crucial to think through everything in detail not to lose reputation.  

In 2021, the company created a Digital division and appointed Roberts as its head. The manager shared his experience: “Before Slingo, I worked with Atari, Hasbro, Viacom, Simon and Schuster, and promoted brands in digital markets. I’ve been fortunate to work for some powerful, big, recognizable brands, and Mohegan is at the top of the list.

“Being a Connecticut native who grew up here, Mohegan is very well known,” he continues. “But it’s surprising how big this brand is outside of the state, with a recognition level compared to other brands I’ve worked with.” 

Some fear that online draws attention away from brick-and-mortar facilities, but Roberts has evidence to the contrary. He says that land-based businesses continue to work despite the remote betting popularity. Moreover, even if more Mohegan visitors choose the online format, it still expands the network’s audience. 

It’s also no secret that land-based establishments require more money while offering less entertainment. The website will close this issue, allowing gamblers to enjoy an expansive game library. And the company itself will save money in the long run. 

Striking a Balance

According to the director, the online version should stimulate return visits to the main facility. Besides, new customers will find out about it, as the traffic on the Internet is much higher. Perhaps some will knock on the door, thanks to online casinos. 

However, there are several things that the virtual platform does not provide. It includes an arena with regular performances (even the Jonas Brothers were there), a restaurant, a nightclub, and a hotel. People get both bets in a few clicks or an unforgettable evening. What they choose depends on their mood, location, capabilities, etc. 

But Roberts also believes in giving people a familiarity sense – you can’t underestimate the nostalgic value. Therefore, an online hall will have the same games with a placement on the main pages. Of course, you will see many new products from leading providers. But popular titles have preference.

Sports Betting

The Mohegan Sun FanDuel Sportsbook attracts many with its selection and odds. Visitors watch live matches, drink at the bar, and enjoy the crowded atmosphere. The sportsbook is not going anywhere in online betting so fans can sigh in relief. 

Shared values make cooperation with FanDuel possible, as Roberts emphasizes that they agree on the tribal principles’ importance. 

Conclusion

Mohegan provides financial and operational support so tribes execute their casino plans perfectly. Previous successful projects (such as the Illini Tribe in Washington) create a basis for further development, bringing more seriousness and confidence. 

We can say that the company enters digital without sacrificing the physical format. Representatives rely on experience and success in retail and digital areas, so we’ll hear about Mohegan again.